SANDISK, maker of the entire world’s 2nd most effective-advertising mp3 participant (guiding Apple’s iPod) has began a completely new anti-iPod marketing marketing campaign. It is possible to read about it intimately listed here:
Below’s the hoopla in the nutshell. SanDisk is alleged being porting Rockbox, an open-supply OS for electronic music players (which supports many alternative mp3 equipment), on to its well-known e200 mp3 player. To bring the issue to general public consciousness, SanDisk has began releasing the before-pointed out anti-iPod ads in an try to blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations designed to resemble posters for an underground groundbreaking movement. One shows a monkey sporting the iPod earbuds with the line “Will you be an iChimp?”, and An additional is of a guy strung up in white iPod cables similar to a marionette, While using the text: “Have you grow to be an iPuppet?”
All right, all right. Mp3 Level of competition is fierce- I get it. SanDisk hopes to play tough- good by 垂れ幕 me. In terms of I’m involved, open up resource is good stuff, and there’s little doubt in my mind that SanDisk can make a good solution. Competition is nice for capitalism and The patron. I’m not listed here to tout the technological prowess of one geek gadget about An additional.
What I'll comment on, nonetheless, is the nature of the advertisements them selves. I took 1 have a look at these things And that i’ll inform you at this time which i’m not heading to change from iPod to e200. You understand why? Since as an iPod person, I really feel like I’m being insulted. Hey, I’m not a complicated man so I received’t go into the whole nitty-gritty of “Apple tends to make you do this-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my Personal computer as well as damn factor functions. That’s why I utilize it.
In my opinion, SanDisk’s whole “groundbreaking” advertisement technique, even so provocative, is eventually misguided. For one thing, SanDisk gained’t gain me about by insulting me and evaluating me to a monkey, puppet, sheep, or every other style of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which is unnecessary. For improved or for even worse, people today obtain iPods as they WANT TO, not since they’re forced to. Moreover, Apple lets its items to stand on their own benefit and so they in no way insult men and women for not utilizing them. Although Apple has poked pleasurable at PCs in their own individual Net and TV campaigns, it’s a much cry from SanDisk’s “Have you been an iPuppet?” technique.
Maybe I’m an iPod person who’s having this whole point just a little also personally. But When the e200 and Rockbox are so terrific, which I’m confident They may be, possibly SanDisk ought to just notify us why and Allow the persons come to a decision.
For all of SanDisk’s anti-iPod hard work, Apple could very easily fire back and say SanDisk remains to be #two, and 2nd area is the initial loser. Even when it’s genuine, It might be insulting, suitable?