SANDISK, maker of the globe’s 2nd best-promoting mp3 player (guiding Apple’s iPod) has started out a brand new anti-iPod advertising campaign. You'll be able to read about it in detail here:
Below’s the hoopla inside a nutshell. SanDisk is alleged being porting Rockbox, an open up-source OS for digital audio gamers (which supports many various mp3 products), onto its common e200 mp3 participant. To bring the issue to community consciousness, SanDisk has started off releasing the right before-stated anti-iPod ads in an make an effort to blatantly assault its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations made to resemble posters for an underground innovative movement. One reveals a monkey sporting the iPod earbuds with the line “Do you think you're an iChimp?”, and An additional is of a guy strung up in white iPod cables just like a marionette, While using the text: “Have you ever grow to be an iPuppet?”
Ok, okay. Mp3 Competitiveness is intense- I get it. SanDisk would like to Engage in tough- fine by me. In terms of I’m concerned, open up resource is sweet stuff, and there’s without doubt in my intellect that SanDisk helps make a great item. Levels of competition is sweet for capitalism and the consumer. I’m not right here to tout the specialized prowess of 1 geek gadget more than An additional.
What I'll comment on, having said that, is the nature on the adverts themselves. I took 1 have a look at these items and I’ll tell you right now which i’m not likely to modify from iPod to e200. You 応援幕 are aware of why? Since as an iPod consumer, I truly feel like I’m currently being insulted. Hey, I’m not a complicated guy so I received’t go into The full nitty-gritty of “Apple will make you try this-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my Laptop or computer and also the damn matter performs. That’s why I use it.
In my opinion, SanDisk’s total “revolutionary” advert approach, having said that provocative, is eventually misguided. For another thing, SanDisk won’t get me around by insulting me and comparing me to some monkey, puppet, sheep, or almost every other form of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which makes no sense. For improved or for even worse, people today purchase iPods since they Desire to, not given that they’re compelled to. Furthermore, Apple permits its solutions to face on their own benefit plus they under no circumstances insult people today for not making use of them. Whilst Apple has poked fun at PCs in their very own internet and television campaigns, it’s a significantly cry from SanDisk’s “Are you presently an iPuppet?” method.
Probably I’m an iPod consumer who’s taking this full thing somewhat too Individually. But If your e200 and Rockbox are so excellent, which I’m absolutely sure They may be, possibly SanDisk ought to just inform us why and Enable the people today determine.
For all of SanDisk’s anti-iPod work, Apple could easily fire back again and say SanDisk continues to be #two, and 2nd spot is the initial loser. Even if it’s genuine, It will be insulting, suitable?