SANDISK, maker of the entire world’s 2nd ideal-selling mp3 player (guiding Apple’s iPod) has commenced a different anti-iPod advertising campaign. You'll be able to read about it intimately right here:
Below’s the hoopla in a nutshell. SanDisk is alleged being porting Rockbox, an open-resource OS for electronic tunes gamers (which supports numerous mp3 equipment), onto its preferred e200 mp3 player. To carry the issue to general public consciousness, SanDisk has started releasing the in advance of-mentioned anti-iPod ads within an try to blatantly attack its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations made to resemble posters for an underground innovative motion. A person demonstrates a monkey sporting the iPod earbuds with the line “Do you think you're an iChimp?”, and An additional is of a man strung up in white iPod cables like a marionette, Along with the textual content: “Have you grow to be an iPuppet?”
Alright, alright. Mp3 competition is intense- I get it. SanDisk would like to play rough- high-quality by me. As far as I’m worried, open up source is nice things, and there’s without a doubt in my intellect that SanDisk makes a fantastic product or service. Competitiveness is good for capitalism and the consumer. I’m not here to tout the complex prowess of one geek gadget in excess of An additional.
What I'll comment on, however, のぼり is the character on the advertisements by themselves. I took a single check out these things And that i’ll let you know at this moment which i’m not heading to change from iPod to e200. You understand why? Simply because as an iPod person, I experience like I’m currently being insulted. Hey, I’m not an advanced guy so I won’t go into the whole nitty-gritty of “Apple would make you do this-and-that blah blah blah and it only functions with iTunes blah blah blah.”
I plug the iPod into my Pc as well as the damn issue functions. That’s why I utilize it.
In my view, SanDisk’s complete “revolutionary” advertisement approach, on the other hand provocative, is in the long run misguided. For one thing, SanDisk won’t earn me more than by insulting me and comparing me to your monkey, puppet, sheep, or another style of farm animal. Next, SanDisk’s adverts also evoke a political edge, which is senseless. For greater or for even worse, folks purchase iPods given that they Choose to, not given that they’re pressured to. On top of that, Apple permits its goods to face by themselves merit and so they never insult individuals for not applying them. Even though Apple has poked pleasurable at PCs in their own Online and TV strategies, it’s a much cry from SanDisk’s “Are you presently an iPuppet?” solution.
Most likely I’m an iPod consumer who’s having this entire matter somewhat too personally. But When the e200 and Rockbox are so excellent, which I’m sure They are really, perhaps SanDisk should really just convey to us why and let the individuals make your mind up.
For all of SanDisk’s anti-iPod hard work, Apple could conveniently fire again and say SanDisk remains to be #two, and 2nd put is the very first loser. Although it’s accurate, It will be insulting, ideal?