SANDISK, maker of the earth’s 2nd very best-promoting mp3 participant (at the rear of Apple’s iPod) has began a completely new anti-iPod promoting campaign. It is possible to examine it intimately in this article:
Right here’s the hoopla in a nutshell. SanDisk is said to become porting Rockbox, an open-supply OS for electronic tunes players (which supports numerous mp3 equipment), onto its well-known e200 mp3 participant. To bring the issue to general public consciousness, SanDisk has begun releasing the prior to-talked about anti-iPod adverts within an make an effort to blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations designed to resemble posters for an underground revolutionary movement. Just one exhibits a monkey sporting the iPod earbuds with the line “Have you been an iChimp?”, and Yet another is of a man strung up in white iPod cables just like a marionette, with the textual content: “Have you ever develop into an iPuppet?”
Okay, okay. Mp3 competition is intense- I get it. SanDisk wishes to Perform tough- wonderful by バナースタンド me. So far as I’m anxious, open supply is sweet things, and there’s undoubtedly in my mind that SanDisk can make a great product or service. Levels of competition is good for capitalism and The buyer. I’m not listed here to tout the technological prowess of 1 geek gadget about One more.
What I'll touch upon, nonetheless, is the nature on the ads on their own. I took one look at this stuff and I’ll let you know at this moment which i’m not going to change from iPod to e200. You recognize why? Mainly because being an iPod consumer, I come to feel like I’m remaining insulted. Hey, I’m not a sophisticated person so I received’t go into the whole nitty-gritty of “Apple will make you do that-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my Laptop and also the damn matter performs. That’s why I utilize it.
In my view, SanDisk’s total “revolutionary” advert technique, nevertheless provocative, is eventually misguided. For something, SanDisk won’t get me in excess of by insulting me and evaluating me to your monkey, puppet, sheep, or another kind of farm animal. Next, SanDisk’s adverts also evoke a political edge, which makes no sense. For better or for worse, people today buy iPods simply because they Desire to, not since they’re forced to. Moreover, Apple will allow its goods to face by themselves merit they usually by no means insult individuals for not employing them. Despite the fact that Apple has poked enjoyment at PCs in their very own Net and television campaigns, it’s a significantly cry from SanDisk’s “Are you currently an iPuppet?” method.
Perhaps I’m an iPod consumer who’s taking this entire detail somewhat too Individually. But if the e200 and Rockbox are so terrific, which I’m positive They're, probably SanDisk must just inform us why and let the folks determine.
For all of SanDisk’s anti-iPod exertion, Apple could quickly fire again and say SanDisk remains to be #two, and 2nd spot is the very first loser. Even if it’s legitimate, It could be insulting, proper?