SANDISK, maker of the entire world’s 2nd greatest-offering mp3 participant (guiding Apple’s iPod) has begun a fresh anti-iPod promotion marketing campaign. You can バナースタンド read about it in detail right here:
Below’s the hoopla inside a nutshell. SanDisk is said to become porting Rockbox, an open up-supply OS for electronic tunes players (which supports a variety of mp3 products), on to its well-liked e200 mp3 player. To carry the make a difference to general public consciousness, SanDisk has begun releasing the ahead of-mentioned anti-iPod adverts within an make an effort to blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations produced to resemble posters for an underground innovative motion. A single reveals a monkey sporting the iPod earbuds with the line “Are you presently an iChimp?”, and A different is of a man strung up in white iPod cables similar to a marionette, Together with the text: “Have you become an iPuppet?”
Alright, ok. Mp3 Opposition is fierce- I get it. SanDisk desires to Enjoy tough- good by me. So far as I’m anxious, open up source is good things, and there’s little doubt in my brain that SanDisk makes a great item. Level of competition is sweet for capitalism and The customer. I’m not here to tout the specialized prowess of one geek gadget about A different.
What I will touch upon, even so, is the character of your advertisements by themselves. I took 1 examine these items and I’ll inform you right now that I’m not likely to change from iPod to e200. You are aware of why? Mainly because being an iPod consumer, I feel like I’m getting insulted. Hey, I’m not a complicated person so I won’t go into the whole nitty-gritty of “Apple helps make you do that-and-that blah blah blah and it only performs with iTunes blah blah blah.”
I plug the iPod into my Laptop and the damn thing performs. That’s why I use it.
For my part, SanDisk’s full “innovative” advert tactic, on the other hand provocative, is eventually misguided. For something, SanDisk received’t win me in excess of by insulting me and evaluating me to a monkey, puppet, sheep, or some other style of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which is not sensible. For far better or for worse, persons obtain iPods since they Would like to, not as they’re compelled to. Furthermore, Apple permits its merchandise to face on their own benefit and they never insult men and women for not using them. Though Apple has poked fun at PCs in their own internet and television campaigns, it’s a significantly cry from SanDisk’s “Are you currently an iPuppet?” method.
Most likely I’m an iPod person who’s having this complete point somewhat also Individually. But When the e200 and Rockbox are so fantastic, which I’m guaranteed They can be, maybe SanDisk ought to just convey to us why and Permit the people decide.
For all of SanDisk’s anti-iPod effort and hard work, Apple could simply http://www.bbc.co.uk/search?q=横断幕 fire back again and say SanDisk remains #two, and 2nd position is the 1st loser. Although it’s real, It might be insulting, proper?