SANDISK, maker of the entire world’s 2nd finest-offering mp3 player (at the rear of Apple’s iPod) has started out a whole new anti-iPod advertising campaign. It is possible to read about it intimately listed here:
In this article’s the hoopla within a nutshell. SanDisk is said to become porting Rockbox, an open up-supply OS for digital music gamers (which supports many various mp3 units), onto its common e200 mp3 participant. To convey the matter to public consciousness, SanDisk has started off releasing the before-talked about anti-iPod advertisements within an try and blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations created to resemble posters for an underground revolutionary movement. A person shows a monkey sporting the iPod earbuds with the line “Are you an iChimp?”, and A further is of a man strung up in white iPod cables similar to a marionette, Using the text: “Have you ever turn out to be an iPuppet?”
Okay, alright. Mp3 Competitors is fierce- I get it. SanDisk desires to Participate in rough- fantastic by me. In terms of I’m involved, open resource is sweet stuff, and there’s undoubtedly in my mind that SanDisk helps make a very good item. Competition is nice for capitalism and The buyer. I’m not in this article to tout the specialized prowess of 1 geek gadget over Yet another.
What I will touch upon, having said that, is the character on the ads on their own. I took one evaluate these things and I’ll let you know at this moment that I’m not likely to change from iPod to e200. You recognize why? Mainly because as an iPod consumer, I sense like I’m getting insulted. Hey, I’m not an advanced male so I gained’t go into the whole nitty-gritty of “Apple will make you make this happen-and-that blah blah blah and it only performs with iTunes blah blah blah.”
I plug the iPod into my Personal computer as well as damn point functions. That’s why I use it.
For my part, SanDisk’s total “innovative” advert strategy, even so provocative, is eventually misguided. For one thing, SanDisk gained’t earn me over by insulting me and comparing me to some monkey, puppet, sheep, or another type of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which is unnecessary. For superior or for even worse, persons obtain iPods as they Need to, not since they’re pressured to. In addition, Apple lets its items to face on their own advantage and they in no way insult individuals for not utilizing them. Despite the fact that Apple has poked exciting at PCs in their particular Net and TV campaigns, it’s a far cry from SanDisk’s “Are you an iPuppet?” method.
Potentially I’m an iPod person who’s taking this complete issue a little bit also Individually. But In case the e200 and Rockbox are so good, which I’m sure They are really, perhaps SanDisk really should just convey to us why and Allow the persons make your mind up.
For all of SanDisk’s anti-iPod effort and hard work, Apple could very easily hearth back and say SanDisk 垂れ幕 remains #two, and 2nd place is the initial loser. Although it’s true, It might be insulting, appropriate?