SANDISK, maker of the globe’s 2nd greatest-providing mp3 player (driving Apple’s iPod) has started a fresh anti-iPod marketing campaign. You may examine it intimately in this article:
Below’s the hoopla in a very nutshell. SanDisk is said being porting Rockbox, an open-source OS for electronic songs players (which supports a number of mp3 equipment), on to its preferred e200 mp3 participant. To deliver the matter to community consciousness, SanDisk has started out releasing the just before-described anti-iPod ads in an try to blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations made to resemble posters for an underground innovative movement. One exhibits a monkey sporting the iPod earbuds with the road “Will you be an iChimp?”, and One more is of a guy strung up in white iPod cables just like a marionette, While using the text: “Have you develop into an iPuppet?”
Okay, 横断幕 all right. Mp3 Competitiveness is fierce- I get it. SanDisk would like to Enjoy tough- high-quality by me. So far as I’m concerned, open supply is nice things, and there’s little doubt in my head that SanDisk can make a great solution. Competitiveness is good for capitalism and The buyer. I’m not below to tout the technical prowess of one geek gadget about An additional.
What I'll comment on, however, is the nature on the advertisements by themselves. I took 1 check out this stuff And that i’ll inform you right now which i’m not heading to switch from iPod to e200. You know why? For the reason that being an iPod consumer, I feel like I’m becoming insulted. Hey, I’m not a sophisticated person so I gained’t go into the whole nitty-gritty of “Apple would make you try this-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my computer as well as the damn thing is effective. That’s why I use it.
For my part, SanDisk’s entire “groundbreaking” advertisement technique, nevertheless provocative, is in the long run misguided. For one thing, SanDisk gained’t win me about by insulting me and evaluating me to some monkey, puppet, sheep, or another form of farm animal. Secondly, SanDisk’s adverts also evoke a political edge, which makes no sense. For much better or for worse, individuals obtain iPods mainly because they WANT TO, not mainly because they’re pressured to. Additionally, Apple will allow its merchandise to face on their own advantage plus they never ever insult people today for not using them. Despite the fact that Apple has poked entertaining at PCs in their particular World wide web and television strategies, it’s a significantly cry from SanDisk’s “Do you think you're an iPuppet?” approach.
Potentially I’m an iPod person who’s having this full issue a bit also Individually. But If your e200 and Rockbox are so fantastic, which I’m guaranteed They may be, possibly SanDisk really should just tell us why and Enable the people today come to a decision.
For all of SanDisk’s anti-iPod exertion, Apple could conveniently fire again and say SanDisk remains to be #2, and 2nd area is the primary loser. Even when it’s genuine, It will be insulting, appropriate?