SANDISK, maker of the entire world’s 2nd best-selling mp3 participant (powering Apple’s iPod) has started off a new anti-iPod advertising and marketing campaign. You could examine it in detail right here:
Listed here’s the hoopla in a nutshell. SanDisk is alleged to get porting Rockbox, an open-supply OS for digital new music players (which supports a number of mp3 products), onto its common e200 mp3 participant. To provide the issue to community consciousness, SanDisk has started out releasing the ahead of-pointed out anti-iPod advertisements in an try to blatantly attack its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations made to resemble posters for an underground innovative movement. A single displays a monkey sporting the iPod earbuds with the road “Are you presently an iChimp?”, and One more is of a guy strung up in white iPod cables similar to a marionette, Using the textual content: “Have you ever become an iPuppet?”
Alright, okay. Mp3 Opposition is fierce- I get it. SanDisk really wants to Perform rough- wonderful by 応援幕 me. As far as I’m worried, open resource is nice stuff, and there’s without a doubt in my brain that SanDisk makes a superb merchandise. Level of competition is sweet for capitalism and The patron. I’m not here to tout the complex prowess of 1 geek gadget around A different.
What I'll comment on, on the other hand, is the character on the adverts on their own. I took one take a look at these things and I’ll show you at this moment that I’m not heading to change from iPod to e200. You know why? Simply because being an iPod user, I experience like I’m staying insulted. Hey, I’m not a sophisticated dude so I gained’t go into The entire nitty-gritty of “Apple would make you do this-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my computer as well as damn factor performs. That’s why I utilize it.
For my part, SanDisk’s whole “groundbreaking” advert technique, having said that provocative, is ultimately misguided. For another thing, SanDisk gained’t get me about by insulting me and evaluating me to your monkey, puppet, sheep, or some other sort of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which is senseless. For much better or for even worse, people today obtain iPods mainly because they WANT TO, not mainly because they’re forced to. Furthermore, Apple allows its items to stand on their own advantage and so they by no means insult folks for not utilizing them. Whilst Apple has poked fun at PCs in their own personal Online and TV strategies, it’s a much cry from SanDisk’s “Are you currently an iPuppet?” solution.
Potentially I’m an iPod consumer who’s taking this complete point a little way too personally. But Should the e200 and Rockbox are so wonderful, which I’m sure They're, possibly SanDisk should really just inform us why and Enable the people today make a decision.
For all of SanDisk’s anti-iPod energy, Apple could easily fireplace back again and say SanDisk continues to be #2, and 2nd spot is the very first loser. Although it’s genuine, It might be insulting, appropriate?