SANDISK, maker of the whole world’s 2nd ideal-offering mp3 player (behind Apple’s iPod) has started off a fresh anti-iPod promotion marketing campaign. You may examine it in detail in this article:
Right here’s the hoopla inside a nutshell. SanDisk is alleged to generally be porting Rockbox, an open-resource OS for electronic new music players (which supports a variety of mp3 devices), on to its preferred e200 mp3 player. To carry the issue to community consciousness, SanDisk has begun releasing the prior to-talked about anti-iPod adverts in an try to blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations built to resemble posters for an underground innovative movement. A single displays a monkey sporting the iPod earbuds with the road “Have you been an iChimp?”, and An additional is of a man strung up in white iPod cables similar to a marionette, Together with the text: “Have you ever come to be an iPuppet?”
Ok, all right. Mp3 Opposition is intense- I get it. SanDisk wishes to Perform rough- good by me. So far as I’m concerned, open resource is sweet things, and there’s little doubt in my intellect that SanDisk will make a fantastic products. Levels of competition is nice for capitalism and The patron. I’m not here to tout the specialized prowess of 1 geek gadget above A different.
What I will touch upon, nevertheless, is the character from the adverts themselves. I took one particular take a look at these items And that i’ll tell you right this moment which i’m not likely to change from iPod to e200. You understand why? For the のぼり reason that being an iPod user, I sense like I’m remaining insulted. Hey, I’m not a complicated guy so I received’t go into The entire nitty-gritty of “Apple will make you do that-and-that blah blah blah and it only is effective with iTunes blah blah blah.”
I plug the iPod into my Computer system as well as damn thing is effective. That’s why I utilize it.
In my opinion, SanDisk’s entire “revolutionary” ad method, however provocative, is in the long run misguided. For one thing, SanDisk won’t acquire me more than by insulting me and evaluating me to some monkey, puppet, sheep, or any other style of farm animal. Secondly, SanDisk’s adverts also evoke a political edge, which is unnecessary. For much better or for worse, people acquire iPods mainly because they WANT TO, not because they’re compelled to. Also, Apple lets its solutions to stand by themselves benefit and they hardly ever insult men and women for not utilizing them. Even though Apple has poked enjoyable at PCs in their unique World wide web and TV strategies, it’s a considerably cry from SanDisk’s “Have you been an iPuppet?” solution.
Perhaps I’m an iPod user who’s having this complete issue a little also Individually. But If your e200 and Rockbox are so wonderful, which I’m confident They can be, maybe SanDisk should just inform us why and let the people choose.
For all of SanDisk’s anti-iPod hard work, Apple could conveniently hearth back again and say SanDisk continues to be #two, and 2nd area is the first loser. Even though it’s genuine, It could be insulting, suitable?